Gear Up for Kids

The Gear up for Kids Program is part of the Mayor’s Annual Bike Ride and Kids Bike Rodeo, which takes place each spring. These two family-friendly events promote bike safety, physical activity, and the power of active transportation – a simple, sustainable way to get around that improves mental health, reduces chronic health issues, and fosters a healthier, more connected community.

Mayor Nancy Alcock launched the Gear Up for Kids challenge to bring residents, businesses, and organizations together in support of local youth through the gift of a bike. The initiative reflects her belief that a community-focused approach to active transportation is key to building a vibrant and inclusive Huntsville. 

“Access to active transportation, like biking, helps build independence, confidence, and connection,” says Mayor Alcock. “When we give a child a bike, we’re not just supporting physical health. We’re investing in their well-being and in the future of our community.” 

Each sponsorship covers the cost of a new bike and safety gear for one child. 

Why Become a Gear Up for Kids Sponsor? 

  • Empower a child with the tools they need to bike safely and confidently
  • Support youth health and access to physical activity
  • Align your brand with a meaningful community cause
  • Be recognized in event-related marketing materials 
  • Connect in-person at the event with an optional on-site booth 

Ready to Gear Up? 

For sponsorship information, contact:

Jessica Verkley
Program Coordinator - Youth and Family Services
Email: jessica.verkley@huntsville.ca
Phone: (705) 789-6421 x3032