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Town of Huntsville
Customer Service
37 Main Street East Huntsville ON P1H 1A1

Phone: 705-789-1751
Fax: 705-788-5153

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light grey banner with the 2018 Town of Huntsville Municipal Election logo

Third Party Advertiser Information

The new third party advertising rules came into affect on April 1, 2018.

Becoming a Registered Third Party

Ontario residents, corporations and trade unions that will incur expenses for advertisements related to the promotion, support or opposition of a candidate, or take a position on a "yes" or "no" question on the ballot, in any broadcast, print, electronic, or other medium must register as a third party advertiser. They can begin filing their Notice of Registration on Tuesday, May 1, 2018, at 8:30 am.

A third party advertisement is defined as:

An advertisement in any medium that has the purpose of promoting or supporting or opposing a candidate(s) or a 'yes' or 'no' to a question on a ballot.

The third party advertiser must be registered at the time of the advertisement.

Who can register as a third party advertiser?

Only the following persons and entities are eligible to file a notice of registration:

  • An individual who is normally a resident in Ontario.
  • A corporation that carries on business in Ontario.
  • A trade union that holds bargaining rights for employees in Ontario.

Who cannot register as a third party advertiser?

Persons and entities that are not eligible to file a notice of registration include:

  • A candidate whose nomination has been filed under section 33.
  • A federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party.
  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act.
  • The Crown in right of Canada or Ontario, a municipality or local board.

Registration

Third party advertisers may register with the Clerk's department by appointment during regular business hours beginning May 1, 2018. The last day to register as a third party advertiser is on October 19, 2018 during regular business hours.

The individual filing the Notice of Registration will be required to present proof of identity as well as a declaration of qualification signed by the individual or by a representative of the corporation or trade union, as the case may be.

Things needed for registering:

  • A completed copy of the notice of registration
  • Proof of identity

If third party advertisers wishes to advertise in more than one municipality, they will need to register in each municipality. Third party advertisers must also follow the election sign by-law as set by the Town of Huntsville.

Campaign Finances

An individual, corporation, or trade union cannot raise or spend any money on third party advertisements that will appear during an election in the Town of Huntsville until they have registered as a third party and opened a bank account exclusively for the purposes of the election campaign.

Registered third parties are responsible for keeping records of the financial activities related to their campaign and are required to keep these records until November 15, 2022, when the next council or school board takes office.

Campaign period

The campaign period for a registered third party begins on the day their Notice of Registration is filed and ends on December 31, 2018. On this date, the registered third party's campaign is automatically closed. Registered third parties cannot accept any contributions or incur any expenses after the end of the campaign period.

If at the end of the campaign period a registered third party's campaign expenses are greater than their campaign income, their campaign will be in deficit. The registered third party may notify the Clerk, in the prescribed form on or before December 31, 2018, to extend their campaign period.

If a registered third party's campaign has a surplus, the registered third party must pay the surplus to the Municipal Clerk when filing their financial statement.

Mandatory information for broadcasters and publishers

Registered third parties must provide the following information to the broadcaster or publisher in writing:

  • The name of the registered third party.
  • The name, business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the registered third party.
  • The municipality where the third party advertiser is registered.

Broadcasters and publishers are prohibited from running a third party advertisement unless the above-noted information is provided.

The broadcaster or publisher of a third party advertisement is required to retain the following information for a period of four years after the date the advertisement appears:

  • The mandatory information that is required for broadcasters and publishers (the name of the registered third party; the municipality where they are registered; and the contact information for the person who deals with the broadcaster or publisher);
  • A copy of the advertisement, or the means of reproducing it for inspection; and
  • A statement of the charge made for its appearance.
  • The broadcaster or publisher must also permit the public to inspect these records during normal business hours.

Financial statements

Registered third parties are responsible for filing a complete and accurate financial statement by Friday, March 29, 2019, at 2 pm. The statement covers the period from the day the registered third party filed their Notice of Registration until December 31, 2018.

A registered third party must notify the Clerk, in writing, of any Court extension by 2 pm on Friday, March 29, 2019. Penalties will commence at 2:01 pm on Friday, March 29, 2019.

Contributions

Campaign contributions are any money, goods or services that are given to a registered third party for use in their campaign, including money and goods that a third party contributes to their own campaign. Registered third parties must issue a receipt for every contribution they receive. The receipt should show who made the contribution, the date, and the value of the contribution.

The following persons and entities may make a contribution to a registered third party:

  • Any person who is a resident of Ontario.
  • A corporation that carries on business in Ontario.
  • A trade union that holds bargaining rights for employees in Ontario.
  • The registered third party and, in the case of an individual, his or her spouse.

The following persons and entities shall not make a contribution to a registered third party:

  • A federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party.
  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act.
  • The Crown in right of Canada or Ontario, a municipality or a local board.
  • Individuals may contribute a total of $1,200 to a registered third party in relation to third party advertisements that appear during an election in the Town of Huntsville. Individuals may not contribute more than $5,000 in total to two or more registered third parties registered in the Town of Huntsville.

Contributions greater than $25 may not be made in cash. All contributions above $25 must be made by cheque, money order, or by a method that clearly shows where the funds come from.

Registered third parties are required to inform each of their contributors of these contribution limits.

 

Who to Contact

Town of Huntsville
Municipal Clerk / Election Returning Officer

Phone: (705) 789-1751 ext. 2255
In Person: 37 Main St East
Email the Returning Officer