Ontario residents, corporations and trade unions that will incur expenses for advertisements related to the promotion, support or opposition of a candidate, or take a position on a "yes" or "no" question on the ballot, in any broadcast, print, electronic, or other medium must register as a third party advertiser.

What is a third party advertiser?

Definition

An advertisement in any medium that has the purpose of promoting or supporting or opposing a candidate(s) or a 'yes' or 'no' to a question on a ballot.

The third party advertiser must be registered at the time of the advertisement.

Eligibility

Only the following persons and entities are eligible to file a notice of registration:

  • An individual who is normally a resident in Ontario
  • A corporation that carries on business in Ontario
  • A trade union that holds bargaining rights for employees in Ontario

Ineligible third party advertisers

Persons and entities that are not eligible to file a notice of registration include:

  • A candidate whose nomination has been filed under section 33
  • A federal political party registered under the Canada Elections Act (Canada) or any federal constituency association or registered candidate at a federal election endorsed by that party
  • A provincial political party, constituency association, registered candidate or leadership contestant registered under the Election Finances Act
  • The Crown in right of Canada or Ontario, a municipality or local board
Registration requirements

Timeline

Third party advertisers may register with the Clerk's department by appointment during regular business hours beginning May 2, 2022. The last day to register as a third party advertiser is on October 21, 2022, during regular business hours.

Requirements

The individual filing the Notice of Registration will be required to present proof of identity as well as a declaration of qualification signed by the individual or by a representative of the corporation or trade union, as the case may be.

Things needed for registering:

  • A completed copy of the notice of registration
  • Proof of identity
Signs
Third party advertisers must also follow election sign by-law 2018-22 as set by the Town of Huntsville. 
Campaign period

The campaign period for a registered third party begins on the day their Notice of Registration is filed and ends on Voting Day – October 24, 2022. On this date, the registered third party's campaign is automatically closed. Registered third parties cannot accept any contributions or incur any expenses after the end of the campaign period.

Campaign financials

An individual, corporation, or trade union cannot raise or spend any money on third party advertisements that will appear during an election in the Town of Huntsville until they have registered as a third party. Campaign contributions are any money, goods or services that are given to a registered third party for use in their campaign, including money and goods that a third party contributes to their own campaign. Registered third party advertisers should refer to the provincial 2022 Third Party Advertisers' Guide for third party advertisers for further information of campaign finances.  

Financial statements

Registered third parties are responsible for filing a complete and accurate financial statement by December 31, 2022, at 2 pm. The statement covers the period from the day the registered third party filed their Notice of Registration until October 24, 2022.

Mandatory requirements for broadcaster and publisher

Requirements of registered third parties

Registered third parties must provide the following information to the broadcaster or publisher in writing:

  • The name of the registered third party
  • The name, business address and telephone number of the individual who deals with the broadcaster or publisher under the direction of the registered third party
  • The municipality where the third party advertiser is registered
  • Broadcasters and publishers are prohibited from running a third party advertisement unless the above-noted information is provided

Requirements of broadcaster or publisher

The broadcaster or publisher of a third party advertisement is required to retain the following information for a period of four years after the date the advertisement appears:

  • The mandatory information that is required for broadcasters and publishers (the name of the registered third party; the municipality where they are registered; and the contact information for the person who deals with the broadcaster or publisher);
  • A copy of the advertisement, or the means of reproducing it for inspection; and
  • A statement of the charge made for its appearance
  • The broadcaster or publisher must also permit the public to inspect these records during normal business hours